15 Feb Why Closing More Sales in 2023 and Beyond Will Require a Shift in Perspective
Especially given everything going on in the real estate industry right now, closing sales is always a top priority. This is true regardless of the role you play in the proceedings, from NMLS licensed loan originators to realtors and everyone in between.
But the expectations of the modern consumer are changing as the very industry around them does the same. The process is far more nuanced than it was even as recently as a decade ago. Because of that, if you want to improve your ability to close more sales as we move into the New Year, you’ll need to embrace this evolution. Putting yourself in the position you need to be in to achieve the results you’re after isn’t necessarily difficult, but it will require you to keep a number of important things in mind along the way.
The Importance of the Modern Perspective
If you truly want to put yourself in a position to close more sales, you need to go above and beyond what more traditional lenders are capable of accomplishing. You need to focus on more than just the utility of the service that you’re providing – you need to offer a legitimate, quality experience in every sense of the term.
Case in point: documentation. The more simple and more straightforward you can make the documentation process, the better the experience will be. This should be true even among those clients who may have less-than-perfect credit. In certain situations, you can even begin to offer your services with no income verification being required. You need to explore opportunities to offer both fixed and adjustable rates that are very competitive with favorable terms to as many people as you can.
All of this is crucial because, at the end of the day, you’re not just closing a sale. You’re also selling something far more important – yourself. It’s no secret that businesses make the majority of their income not from new clients, but from their existing ones. As you work to improve the quality of the experience you’re able to offer, you accomplish a number of important things at all once.
For starters, you’re creating a legitimate competitive advantage for yourself in the marketplace. Even though traditional financial institutions offer very similar services to yours, nobody does what you do quite like how you do it. You’re also improving the chances that the next time someone needs help, yours is the first name they think of – even if it doesn’t happen for many years. Make no mistake about it – that is a very exciting position for any professional to be in.
If you’d like to find out more information about the shift in perspective that will be needed in order to close more sales in 2023 and beyond, or if you just have any additional questions that you’d like to go over with someone in a bit more detail, please don’t delay – contact CCIG today.